Strategy & creativity
for brands that want to
grow globally
为品牌全球增长
提供策略与创意

Specializing in comprehensive overseas brand marketing — tailored strategies, localized perspectives, and creative content that drives long-term growth. 专注海外品牌营销,从本土化视角深挖品牌潜力。用创意内容与精准洞察,帮助品牌在国际市场实现长期增长与可持续价值。

4+
Brand cases品牌案例
6
Core services核心服务
B & C
End coverage端覆盖
Brand Strategy·VI Design·Social Media·Website Development·Cross-cultural Marketing·Customer Service·KOL Collaboration·EDM Campaigns· Brand Strategy·VI Design·Social Media·Website Development·Cross-cultural Marketing·Customer Service·KOL Collaboration·EDM Campaigns·
Rita Yao

Hi, I'm Rita Yao你好,我是 姚丽环

Brand strategist and creative director with 8+ years across China, Hong Kong and Australia. I specialize in helping international brands find their footing in China — and Chinese brands tell their story to the world. My work spans fashion, jewelry, and healthy lifestyle, with a sharp eye for cultural nuance and emerging aesthetics. 品牌策划人与创意总监,8年跨越中国大陆、香港与澳大利亚的从业经历。专注帮助国际品牌打入中国市场,也助力中国品牌向世界讲述自己的故事。深耕时尚、珠宝与健康生活方式领域,对文化细节与新兴审美有敏锐洞察。

Brand Strategy品牌策划 Fashion & Jewelry时尚珠宝 Cross-cultural Marketing跨文化营销 RED Note 100K+小红书 10万+粉丝 HKU Double Master's港大双硕士
About us关于我们

Where strategy
meets creativity
策略与创意
在这里交汇

We specialize in overseas brand marketing, uncovering brand potential through a localized perspective. With creative content and precise insights, we help brands achieve long-term growth and sustainable value in international markets. 我们专注海外品牌营销,从本土化视角深挖品牌潜力。用创意内容与精准洞察,帮助品牌在国际市场实现长期增长与可持续价值。

Global Perspective全球视野

Local insight, international reach本土洞察,国际视野

Innovation创新

Ideas that move brands forward推动品牌前行的创意

Sustainability可持续发展

Long-term brand value长期品牌价值

Collaboration团队协作

Partners every step of the way每一步都是并肩同行

Our services服务内容

Full-spectrum brand solutions全链路品牌服务

From strategy and identity to content and distribution — everything a brand needs to grow.从策略到视觉,从内容到渠道——品牌增长所需的一切。

01

Brand Strategy品牌战略

  • Market research市场调研
  • Brand localization & positioning品牌本土化定位
  • Target audience analysis目标受众分析
  • Brand vision & mission品牌愿景与使命
02

Visual Design视觉设计

  • VI system designVI系统设计
  • Promotional materials宣传物料
  • Signage & wayfinding导视/标识设计
  • Brand identity refresh品牌视觉焕新
03

Social Media Operations社媒运营

  • Platform management社交平台管理
  • Content creation & visual optimization内容创作与视觉优化
  • KOL collaborationKOL合作
04

Shopify & Website OperationsShopify/独立站运营

  • Website design & development独立站设计与建设
  • Shopify store setup & managementShopify搭建与管理
  • Content management & updates内容管理与更新
  • Conversion rate optimization转化率优化
05

Cross-cultural Marketing跨文化营销

  • Campaign planning活动策划
  • Brand collaborations品牌跨界
  • Affiliate marketing联盟营销
06

E-commerce Operations电商运营

  • Store setup & management店铺搭建与管理
  • Product selection & optimization产品选品及调整
  • Product listing optimization产品上架优化
  • Sales campaign planning促销活动策划
Selected work精选案例

Cases we're proud of我们引以为傲的案例

Ready to build
your brand?
准备好打造
你的品牌了吗?

From strategy to execution — let's talk about your brand goals.从策略到执行,让我们一起聊聊你的品牌目标。

thisisritayao@gmail.com