Specializing in comprehensive overseas brand marketing — tailored strategies, localized perspectives, and creative content that drives long-term growth. 专注海外品牌营销,从本土化视角深挖品牌潜力。用创意内容与精准洞察,帮助品牌在国际市场实现长期增长与可持续价值。
Brand strategist and creative director with 8+ years across China, Hong Kong and Australia. I specialize in helping international brands find their footing in China — and Chinese brands tell their story to the world. My work spans fashion, jewelry, and healthy lifestyle, with a sharp eye for cultural nuance and emerging aesthetics. 品牌策划人与创意总监,8年跨越中国大陆、香港与澳大利亚的从业经历。专注帮助国际品牌打入中国市场,也助力中国品牌向世界讲述自己的故事。深耕时尚、珠宝与健康生活方式领域,对文化细节与新兴审美有敏锐洞察。
We specialize in overseas brand marketing, uncovering brand potential through a localized perspective. With creative content and precise insights, we help brands achieve long-term growth and sustainable value in international markets. 我们专注海外品牌营销,从本土化视角深挖品牌潜力。用创意内容与精准洞察,帮助品牌在国际市场实现长期增长与可持续价值。
Local insight, international reach本土洞察,国际视野
Ideas that move brands forward推动品牌前行的创意
Long-term brand value长期品牌价值
Partners every step of the way每一步都是并肩同行
From strategy and identity to content and distribution — everything a brand needs to grow.从策略到视觉,从内容到渠道——品牌增长所需的一切。

Full VI redesign, website upgrade and social media growth for an electronic health products brand.为健康电子产品品牌进行全案VI升级、官网改版及社媒运营增长。

Built a complete wellness lifestyle brand from scratch — strategy, VI, website and campaign.从零打造完整的健康生活方式品牌——涵盖策略、VI、官网与推广活动。

PhD interviews, user testimonials and precision EDM driving exponential subscriber growth.博士访谈、用户证言及精准EDM营销,实现订阅用户指数级增长。

Brand strategy, creative direction and KOL campaign for a Palace Museum jewelry collaboration inspired by imperial scroll paintings.主导故宫博物院联名珠宝的品牌策划、创意方向与博主推广,灵感源自雍正十二月行乐图。
From strategy to execution — let's talk about your brand goals.从策略到执行,让我们一起聊聊你的品牌目标。
thisisritayao@gmail.com